How to write like a pro: the secret formula your writing coach won't teach you.

Image c/o Dean Wesley Smith

In 1947, Fantasy Press released Of Worlds Beyond: The Science of Science Fiction. This was a short collection of essays by various Science Fiction authors. Robert Heinlein was one of those authors, and he concluded his guide with a list of business habits, explaining that they were: “a group of practical, tested rules, which, if followed meticulously, will prove rewarding to any writer.” and became known throughout the writing community as Heinlein’s Rules.

Heinlein’s Rules

• You must write.
• You must finish what you start.
• You must refrain from rewriting except to editorial order.
• You must put it on the market.
• You must keep it on the market until sold.

Many writers overlook their simplicity, but consider the fact that Robert Heinlein wrote 32 novels and over 50 short stories - perhaps there is something in his method.

Do the rules actually work?

In 1981, Dean Wesley Smith was on the cusp of giving up on his dream to be a writer when he chanced upon Heinlein’s Rules. Having nothing to lose, he decided to follow them to the letter. He went from being unable to sell anything to becoming a multiple-times New York Times bestseller. He currently has over 200 novels to his name and is in demand as a ghost writer because he writes fast and delivers on deadlines.
Treat your writing as a business.

Have you ever heard of a plumber with plumber’s block? Or a builder who can only lay bricks when the muse takes him? What about a car mechanic who has to find the right mental zone before attempting an oil change? This is essentially what Heinlein’s first rule is about. You have a job, so get to work. You must write.

Avoid distractions

For novelists, there is a point around the one-third mark when the honeymoon phase ends and the hard work begins. In his regular YouTube show, Author Level Up, Michael La Ronn gives advice about tackling the dreaded one-third mark and how he, after thirty-seven novels, still experiences that moment in every novel he writes. The only practical solution is to work through it: you must finish what you start.
Refrain from rewriting.

This does not mean do not edit or polish. It ties in more with the second rule where you keep questioning your own ability. Adding extra depth, emotion and details in later drafts is fine – you must do that – but what you should avoid doing is to going back and completely rewriting or deleting previous work. Edit, polish and move on. Stop worrying.

Put Your Work on the market.

Don’t worry that people won’t like it. Even the best of the best get one star reviews. It’s called taste. Besides, your book already has one fan... You!

Don’t treat publishing as a lottery. Be strategic. Don’t send a slasher horror to a children’s publisher, or a Minecraft strategy guide to a romance publisher. If you are targeting agents, the same applies – visit their website, find out who they represent and what they want.

Keep it on the market until sold.

So you sent it out and it got rejected. Welcome to the club. You’re in good company.

• Carrie by Stephen King - 30 rejections.
• Dune by Frank Herbert - 23 rejections.
• Catch 22 by Joseph Heller - 22 rejections.
• Lord of the Flies by William Golding - 21 Rejections.

Even JK Rowling’s original pitch for Harry Potter was rejected twelve times. These authors didn’t give up when editors turned them down. They just moved on, fuelled determination and self belief until they found the right editor.

What if there’s nowhere else to send it? 

There is still another option. Click here to read my blog post on the alternative (and potentially lucrative) route to publication.

For more details on Heinlein's rules, check out Dean Wesley Smith's guide. He goes into much more detail.

post updated: 18/04/22)

Pulp fiction

The the harsh reality of traditional publishing is this: if books don't sell, they get pulped. In the case of Buttercup, the publisher is moving distribution companies, which means the pulping decision is pushed on them a little earlier than they'd like. They sent me an email saying they were sorry that things hadn't gone better and that publishing is a bit of a gamble at the best of times, however, for the price of postage, I can have the remaining stock. Well, if nothing else, I'd have loved a full class set, or even just a group set for my low ability readers. Unfortunately, the publisher hadn't updated my email address, so the warning sat unnoticed in an old account. I only found it by chance the other day. By then, of course, it was too late.

It's not necessarily the end of the road though, as they have reverted the rights which means I could take the title somewhere else. I doubt that another publisher would consider it, but I could do it myself - I'd just need a new cover and internal layouts. That's easy enough as the artwork is based on my own illustrations. As for the series, I originally planned it as four books, three of which were written, the fourth was planned out in note form to bring the whole thing to a suitable end.

However, times move on, and right now, I'm writing a different kind of fiction. Buttercup helped to get me through a difficult time. It was fun to write and I really enjoyed the opportunity to illustrate it (which ended up more work that I realised!) but for now, the whole episode is being filed under the Downside of Traditional Publishing. 

CAMP TOMBSTONE: Night of the Pickled Donut

This has been a fun little project. Back in the summer, I thought this story would sit in my hard drive and go no further. I wrote the original script when I had an agent. She loved it but couldn't sell it, so I thought that was the end of the road for this little story. But during the summer, listening to a podcast called the Self Publishing Show, I heard Karen Inglis talk about her own self published children's books. Until then, I never thought self publishing was an option for children's authors. The simple reason that kids don't buy ebooks and as that it the primary income for most self published authors, it wasn't a viable business.

But, there was something I didn't consider. The reason that self published authors make most of their money through ebooks is because the paperbacks are too expensive. The printing costs are high meaning the cover price has to be high in order to make any profit. Even just a 50p profit margin is enough to price yourself out of the market, so for many KDP authors, paperbacks are simply not worth the effort. However, children's books are shorter. Less pages = lower printing costs. This makes a huge difference.

Virus Lockdown Birthday Blues.

It's t-shirt prison for you, young fella-me-lad

Birthday blues? Nah, not really. So okay, I might have missed out on sea and sun and sangria as my surprise holiday in Spain was cancelled, but on the bright side, I got this cool t-shirt. I liked it so much, I've put it in a frame. My actual party was a very small affair - about six of us, all spaced out in my sister-in-law's back garden. A couple of cans, few shots and an afternoon of baking sun. Didn't really need Spain at all. It was fun. Different, but still fun.

Sometimes it's important to focus on the good stuff and try not to get bogged down with the negatives. Now, more than ever, it's very easy to get wrapped up in the down side of things, and 24hr news coverage replaying the same stories, the same predictions and interviews doesn't help one bit. 

A Horror Revival?

There was a time in the 80s when every bookshop and newsagent had a healthy horror section packed with black covers and shadowy illustrations. 

Today, that is no longer the case. In most instances, the horror section has been absorbed into Fantasy and Sci-Fi, which means it's only the big names on show, while new, and event established talent is completely overlooked.

The Ritual - I'm never going out in the woods again!

Adam Nevill is a good example. Adam is one of my favourite writers of any genre. He has won the August Derleth award three times and The Ritual had a major movie release, yet his books are nowhere to be seen - certainly not in any of my local bookstores. This all gives the impression that the audience for horror fiction is too small to bother with.

Yearly roundup and a look ahead to 2020

I took a long break from writing at the start of the year. The second Buttercup book had been put back to September, there were no plans for books 3 & 4 and my other attempts at breaking into the children's market had fallen short of the mark.

But one unexpected thing that came as a result of writing Buttercup was it rekindled my love of classic horror. Horror is the one genre that has always been with me. As a kid, I loved horror movies. I'll never forget the impact Salem's Lot had on me, or the first time I saw An American Werewolf in London. For books, it started when I spotted the Eleventh Pan Book of Horror Stories in a newsagent on my way to school. I managed to get the rest from jumble sales. In my teens, I moved onto James Herbert, Stephen King and HP Lovecraft. My very first attempt at a full length novel was a terrible attempt to do Cthulhu-inspired horror. And right now, my favourite author by far is Adam Nevill. He's just incredible.

Cover reveal

Buttercup Sunshine and the House on Hangman's Hill

has a finalised cover. 

Due out September, so not too long to wait.